Sociological Explanation of the Impact of Media on Health Socialization and Economic Development

Abstract

Health and development are crucial indicators of societal progress, and addressing these issues is a priority for all societies. Accordingly, the present study aimed to explain and sociologically analyze the impact of media on health socialization and economic development among the citizens of Doroud. This research is applied in terms of its goal and descriptive-survey in terms of its method. The statistical population included the citizens of Doroud, with a sample size of 768 determined using Cochran's formula. The research tool was a questionnaire, whose validity and reliability were assessed. The findings of the research indicated a significant relationship between media institution performance, media content, and media consumption with the variable of health socialization. Additionally, there is a significant relationship between the variable of health socialization and economic development and its dimensions, including (per capita income, purchasing power parity, sustainable income, human development, poverty, and unemployment). It can be concluded that media, as one of the most important social fields, can improve the context for enhancing health and well-being. Therefore, it is crucial to target health planning by responsible and related institutions in the media sector to involve various social classes in raising the cultural, social, and economic levels of urban households.